Yardley of London is a traditional British cosmetics brand and is one of the oldest in the world. Established in 1770, Yardley was a major producer of soap and perfumery by the beginning of the 20th century. By 1910, it moved to London's Bond Street, and in 1921 Yardley received its first Royal Warrant. Today, Yardley holds two Royal Warrants.[1]
Currently, its product range consists of perfume, bath and body luxuries, skin care, and hair care products. The colour cosmetics range of Yardley has been discontinued.
Britain's fifth richest Asian family, the Jatanias, bought out Yardley in October 2005 for £60 million and integrated it into its Lornamead company.[2]
Wipro Consumer Care and Lighting acquired Yardley in certain markets including Asia, Middle East, Australasia as well as North and West Africa for $45.5 million.[3]